Creating powerful Advertising is the challenge. Consumers are slammed daily with advertising messages. Many consumers avoid traditional media at all costs by fast forwarding through television commercials, creating their own music play lists, conducting their own product searches and relying on their own social networks for product reputation and referral. All the fancy advertising in the world won’t do you any good if it doesn’t sell your product or service.
- Identify your customer
- Find out why your product is important to them
- Determine the best media or communication tools to use to reach your target market with your message
- Craft a powerful message that will motivate your target market to act. Provide creative concepts, writing, production and implementation for print, corporate portfolios, brochures, websites, radio, outdoor, specialty products, direct mail, and relationship marketing
- Implement media strategies and placement for all media
- Continue to develop tactics to keep your customers coming back